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Project Marketing Training (PMT)

PMT is developed to train associates in the art of selling new homes.

The training program covers areas such as concise understanding of fundamental elements of product differentiation while highlighting the correct approach needed by the professional associates in selling new homes.

The sales professional will be trained to master the minimum acceptable performance required for the 10 disciplines comprising preparation, prospecting, presentation, greetings, qualifying, building values, handling objections, unit recommendation, closing and follow-up.

A proven systematic training program that helps associates understand, practice and master the entire process of project marketing.

The syllabus

• Introduction: 20 Disciplines + 7 Secrets to Make A Better Agent
• The Project Marketing Training System
• Main Differences in New Homes Selling
• Pre-Selling Preparation & Agent Turnout
• Project Marketing Standard Operation Procedures
• 10 Principles to Master Selling New Homes
• Practical Exercise
• Technical Training 1 & Handling Objections
• Technical Training 2 & Closing Techniques
• Facilitation of Lawyers and Bankers
• Projects Orientation
• Test